Publikationen - Lehrstuhl Prof.
- Beiträge in referierten Zeitschriften / Refereed papers in Journals
- Zeitschriftenbeiträge / Papers in Journals
- Buchbeiträge / Papers in books
- Konferenzbeiträge / Papers at conferences
- Arbeitspapiere, graue Literaur, Sonstiges / Working papers, gray literature, other publications
Beiträge in referierten Zeitschriften / Refereed papers in Journals
Andreas Brezger, Winfried Steiner:
Monotonic Regression Based on Bayesian P-Splines: An Application to Estimating Price Response Functions from Store-Level Scanner Data
Journal of Business & Economic Statistics 1/26 (2008) 90-104.
Bernhard Baumgartner, Winfried Steiner:
Are Consumers Heterogeneous in their Preferences for Odd and Even Prices? New Empirical Findings from a Conjoint Study
International Journal of Research in Marketing 4/24 (2007) 312-323.
Harald Hruschka:
Using a heterogeneous multinomial probit model with a neural net extension to model brand choice
Journal of Forecasting 2/26 (2007) 113-127.
Winfried Steiner, Andreas Brezger, Christiane Belitz:
Flexible Estimation of Price Response Functions Using Retail Scanner Data
Journal of Retailing and Consumer Services 6/14 (2007) 383 -393.
Harald Hruschka:
Clusterwise Pricing in Stores of a Retail Chain
OR Spectrum 4/29 (2007) 579-595.
Marion Schindler, Bernhard Baumgartner, Harald Hruschka:
Nonlinear effects in brand choice models: Comparing heterogeneous latent class to homogeneous nonlinear models
Schmalenbach Business Review 2/59 (2007) 118-137.
Harald Hruschka:
Relevance of Functional Flexibility for Heterogeneous Sales Response Models: A Comparison of Parametric and Semi-Nonparametric Models
European Journal of Operational Research 2/174 (2006) 1009-1020.
Harald Hruschka:
Statistical and Managerial Relevance of Aggregation Level and Heterogeneity in Sales Response Models
Marketing - JRM (2006) 94-102.
Andreas Brezger, Winfried Steiner:
Monotonic Spline Regression to Estimate Promotional Price Effects: A Comparison to Benchmark Parametric Models
Operations Research Proceedings (2006) 607-612.
Zeitschriftenbeiträge / Papers in Journals
Bernhard Baumgartner, Harald Hruschka:
Allocation of catalogs to collective customers based on semiparametric response models
European Journal of Operational Research 3/162 (2005) 839-849.
Bernhard Baumgartner:
Einsatz von Mixture Conjoint Modellen zur Messung der Werbewirkung
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung: Zfbf 57 (2005) 53-78.
Harald Hruschka, Werner Fettes, Markus Probst:
An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications
European Journal of Operational Research 1/159 (2004) 166-180.
Harald Hruschka, Werner Fettes, Markus Probst:
Market segmentation by maximum likelihood clustering using choice elasticities
European Journal of Operational Research 3/15 (2004) 779-786.
Winfried Steiner, Harald Hruschka:
Genetic Algorithms for product design: how well do they really work?
International Journal of Market Research 2/45 (2003) 229-240.
Bernhard Baumgartner:
Measuring Changes in Brand Choice Behavior
Schmalenbach Business Review 3/55 (2003) 242-256.
Harald Hruschka, Bernhard Baumgartner, M. Semmler:
Wirkungsmessung und Allokation von Katalogen in Versandhandel und Direktmarketing: Katalogversand an Sammelbesteller
Zeitschrift für Betriebswirtschaft 73 (2003) 7-23.
Buchbeiträge / Papers in books
Harald Hruschka:
Neural Nets and Genetic Algorithms in Marketing
Handbook of Marketing Decision Models, International Series in Operational Research and Management Science, Vol. 121, Springer, Berlin 2008, 399-433.
Winfried Steiner, C Belitz, S Lang:
Semiparametric Stepwise Regression to Estimate Sales Promotion Effects
From data and information analysis to knowledge engineering: proceedings of the 29th Annual Conference of the Gesellschaft für Klassifikation e.V., University of Magdeburg, March 9 - 11, 2005, Studies in classification, data analysis, and knowledge organization, Springer, Berlin 2006, 590-597.
Konferenzbeiträge / Papers at conferences
Harald Hruschka:
Relevance of Functional Flexibility for Sales Response Models with Heterogeneity Across Stores
13th International Conference on Retailing and Services Science, Budapest, Hungary, 9 - 12. Juli 2006.
Harald Hruschka:
A Flexible Heterogeneous Multinomial Probit Model to Analyze Brand Choice
Annual Conference of the European Marketing Academy (EMAC), Athen, 23. - 28. Mai 2006.
Harald Hruschka:
Relevance of Functional Flexibility for Sales Response Models with Heterogeneity Across Stores
Proceedings of the 13th International Conference on Retailing and Services Science, Budapest, Hungary, 9.-12. Juli 2006.
Arbeitspapiere, graue Literaur, Sonstiges / Working papers, gray literature, other publications
Katrin Dippold, Harald Hruschka:
A Model of Heterogeneous Multicategory Choice for Market Basket Analysis
Working Paper, 19.04.2011.
Katrin Dippold, Harald Hruschka:
Variable Selection for Market Basket Analysis
Working Paper, 2010.
23 entries.